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Discover the art of advertising at its finest as we showcase a handpicked selection of the most imaginative, inspiring, creative and interesting video ads from brands and agencies around the world. From bold and daring to clever and humorous, these ads demonstrate the power of creativity in capturing audiences and driving results. Get ready to be inspired with great advertising trends and ideas.

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Does this look real? First brand film created with AI tool -Sora!

Remark & Attribute : Toys “R” Us, the global toy brand, released its first-ever artificial intelligence-generated brand ads — and people have mixed views about the video. Some think it's a great attempt, some just think it doesn't look good. The toy company collaborated with the creative agency ‘Native Foreign’ to create the ad using OpenAI’s text-to-video tool, Sora. The ad shows the toy company’s late founder, Charles Lazarus, as a child dreaming of the store, and shows the company’s mascot, Geoffrey the Giraffe. For me, it represents a significant improvement over the videos I have seen. What do you think?

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MET ball standard!

Remark & Attribute : Fascinating way to expand a clothing brand into homeware! Tesco, one of the UK’s largest supermarket chains, has expanded its F&F clothing brand into the homeware market with the launch of F&F Home. The brand did this with this MET Gala type outfit using homeware items with the caption 'fashion now does homeware'. This buttresses Tesco’s push to diversify its offer beyond food and fashion into homeware. F&F Home features new items, ranging from dining essentials and glassware to rugs and bedding.

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Challenging the conventional!

Remark & Attribute : What a great way to re-imagine disabilities. Decathlon, Canada, a sporting goods retailer, decided to celebrate sports enthusiasts who have physical disabilities with 'Ability Signs.' The brand reimagined the standard wheelchair signage to showcase the diversity and abilities of those it represents. Called Ability Signs, the new icons depict the symbol with a sport, such as basketball, rugby and tennis; inspired by Canada’s 2020 Paralympic team. The icons were intended to help broaden how we see people with disabilities. The campaign was designed by Creative Agency, Rethink Canada.

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The new Bonnie and Clyde?

Remark & Attribute : It's her rehearsal for me. Over the years, Lynx the deodorant brand from Unilever, has played on the scent of its body sprays and deodorants. The brand adopted a morbid comedy approach to its campaign to showcase the Lynx Blue Lavender from its Fine Fragrance Collection. Using a robbery scene at a roadside cafe, a thief catches a whiff of timid cafe worker, who doused himself in Lynx before his shift and the story takes a completely different turn. The campaign was created by Lola MullenLowe.

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How to make your 2 months salary last forever!

Remark & Attribute : Ever wondered why diamonds are so expensive? De Beers the diamond brand ran this interesting behaviour change campaign in the 1980s and proceeded to suggest that two months salary should be the guide for a diamond ring purchase. In some markets, like Asia, the brand had even touted three months salary. As you can imagine, over the years, diamonds are seen as the epitome of love and the more expensive the better. The brand has kept this proposition over the years. The tag line at the end though - Keeping your two months salary forever?

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This must be the weirdest KFC Ad ever

Remark & Attribute : KFC UK recently launched this campaign to remind people about its dedication to chicken. Taking viewers of the film into a forest and through dramatic scenes, the ad feels like a movie trailer. The brand goes through a story highlighting its efforts on delivering crispy spicy chicken. While doing so in an unconventional way, I couldn't help but feel weird about this ad, particularly where one of the main characters is dunked into spicy gravy and comes out as spicy chicken. The campaign was designed by creative agency Ad Agency Mother.