Meet the visionaries who transformed the marketing landscape. These legends, past and present, have left an indelible mark on the industry. Their innovative ideas, strategic thinking, and creative genius continue to inspire marketers worldwide.
Known as:
The Queen of Content
Contributions:
- Developed the concept of "content marketing" and its application in business
- Authored "Everybody Writes" and "Content Rules," two highly acclaimed books on content marketing
- Co-founded ClickZ and served as its Chief Content Officer
Achievements:
- Named one of the 20 Most Influential Women in Marketing by LinkedIn (2016)
- Featured on Forbes' Top 20 Women Social Media Influencers list (2014)
Why Legendary:
Handley's innovative ideas and writings have transformed the content marketing landscape. Her emphasis on quality, relevance, and customer-centricity continues to inspire marketers to rethink their content strategies.