Meet the visionaries who transformed the marketing landscape. These legends, past and present, have left an indelible mark on the industry. Their innovative ideas, strategic thinking, and creative genius continue to inspire marketers worldwide.
Dan Gordon Wieden (March 6, 1945 – September 30, 2022) was an American advertising executive who co-founded ad firm Wieden+Kennedy. A native of Oregon, he coined the Nike tagline "Just Do It". Wieden has been Oregon's Professional of the Year, Oregon's Entrepreneur of the Year, one of the world's 50 CyberElite by Time magazine, and one of 32 members of the One Club Creative Hall of Fame.
Known as:
The Co-Founder of Wieden+Kennedy
Contributions:
- Developed Nike's "Just Do It" slogan
- Championed creativity-driven advertising
- Co-founded Wieden+Kennedy advertising agency
Achievements:
- Inducted into the Advertising Hall of Fame (2011)
- Named one of the most influential people in the world by TIME Magazine (2012)
Why Legendary:
Wieden's emphasis on storytelling and emotional connection remains influential. His commitment to creativity has shaped the advertising industry.
