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Meet the visionaries who transformed the marketing landscape. These legends, past and present, have left an indelible mark on the industry. Their innovative ideas, strategic thinking, and creative genius continue to inspire marketers worldwide.

Shelly Lazarus

Occupation:Businesswoman

Position Held:Chairman and CEO Ogilvy and Mather

Introduction She is a member of Advertising Women of New York, The committee of 200, Council on Foreign Relations, and Women's Forum Inc. She has also served as Chairman of the American Association of Advertising Agencies. Shelly is the wife of Dr. George Lazarus, a New York pediatrician, and mother to their three grown children.

Known as:

The First Female CEO of Ogilvy & Mather

Contributions:

- Led Ogilvy's global expansion

- Championed integrated marketing solutions

- Served as CEO of Ogilvy & Mather (1996-2012)

Achievements:

- Inducted into the Advertising Hall of Fame (2014)

- Named one of the most powerful women in business by Fortune Magazine (2005)

Why Legendary:

Lazarus' leadership and client-centric approach have shaped the industry. Her commitment to diversity and inclusion has paved the way for future generations.

Legend List