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Meet the visionaries who transformed the marketing landscape. These legends, past and present, have left an indelible mark on the industry. Their innovative ideas, strategic thinking, and creative genius continue to inspire marketers worldwide.

George Lois

Occupation:Advertising Executive
Position Held:Art Director and Designer
Introduction George Lois (June 26, 1931 – November 18, 2022) was a American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973. Bronx, New York, U.S. A master of big ideas, George Lois has been a driving force in advertising and design for over six decades. His iconic campaigns and commitment to creative excellence continue to inspire marketers and designers worldwide.

Known as: 

The Master of Big Ideas


Contributions:

- Created iconic campaigns for MTV, ESPN, and Nike

- Pioneered the concept of "big idea" advertising

- Founded Lois/USA and Lois/EJL advertising agencies


Achievements:

- Inducted into the Advertising Hall of Fame (2007)

- Awarded the American Institute of Graphic Design (AIGA) Medal (2008)


Why Legendary: 

Lois' bold, attention-grabbing ads transformed the industry. His focus on simplicity, clarity, and impact continues to inspire marketers.


Legend List
  1. Shelly Lazarus
  2. David Droga
  3. Dan Wieden
  4. Ann Handley
  5. Lee Clow
  6. George Lois
  7. Leo Burnett
  8. Neil Borden
  9. Phoebe Philo
  10. Seth Godin
  11. Bill Bernbach
  12. David Ogilvy