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Meet the visionaries who transformed the marketing landscape. These legends, past and present, have left an indelible mark on the industry. Their innovative ideas, strategic thinking, and creative genius continue to inspire marketers worldwide.

Seth Godin

Occupation:Author & Entrepreneur
Position Held:Former VP of Direct Marketing at Yahoo & founder Yoyodyne and the altMBA
Introduction Seth Godin is a visionary marketer, bestselling author, and entrepreneur. He's known for his ideas on modern marketing, storytelling, and building relationships with customers. Seth Godin has been a driving force in shaping the future of marketing. His insightful writings on permission marketing, tribes, and the importance of authenticity continue to inspire marketers worldwide.

Known as: 

The Marketing Guru


Contributions: 

Authored 20 bestsellers on marketing, leadership, and creativity, including  influential books like "Permission Marketing" and "Purple Cow," Godin pioneered email marketing, and advocates for customer-centric strategies. He founded Yoyodyne and Squidoo, two innovative marketing companies


Achievements:

- Inducted into the Direct Marketing Association's Hall of Fame (2013)

- Named one of the 21 Most Influential People in Marketing by LinkedIn (2016)


Why legendary: 

Godin's forward-thinking ideas on permission marketing, tribe building, and embracing change remains relevant today. His innovative ideas and writings have transformed the marketing landscape. His emphasis on authenticity, empathy, and customer-centricity continues to inspire marketers to rethink their approach.

Legend List
  1. Shelly Lazarus
  2. David Droga
  3. Dan Wieden
  4. Ann Handley
  5. Lee Clow
  6. George Lois
  7. Leo Burnett
  8. Neil Borden
  9. Phoebe Philo
  10. Seth Godin
  11. Bill Bernbach
  12. David Ogilvy

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